Media- Task 1+ Task 2

Fast and Furious  
E-Media 
The film is promoted through E-media for a variety of Platforms. This film is promoted through peoples individuals twitter accounts. This is done as the stars of this film are well-recognized actors. Below would be an example the stars tweeting about the film, there is also an example of the stars endorsing this product through Instagram.

The film also has an individual webpage and this is also used to promote this film. They use the webpage as an official base for this film. This webpage has links to the Facebook Page and Twitter page. They also have links to the trailer. The webpage also incorporates interactivity with the audience. This is done through several medians. Firstly, the website features a link to twitter. This allows the webpage to see what people are saying about the film. This allows interactivity as the thoughts of the audience are being shown in the webpage. The website also allows globally-recognized people to have their opinion. This people would fit in to the two – step -flow model, as the people chosen are opinion formers. Furthermore, there is also some interaction with the members of cast. Each member of the film has something to say about the film. This has allowed the audience to interact with members of the public. They all say something about their character that they’re acting as. Furthermore, I think that this is one of the few webpages that has incorporated Instagram. This website allowed members of the audience to take pictures of their highly-modified cars and upload them to the site. This has allowed the webpage to gather images of highly- modified vehicles. In addition, they also used YouTube to help them to promote this film and include the audience. They showed when the film was being started, through Vin Diesel submitting a video informing the audience about the start of Fast 6. The FAQ’S were run by members of the cast. This involved the audience submitting their questions to members of the audience submitting questions to their favourite members of cast. I think that this is also an example of interactivity as the audience are being actively involved.

Broadcast Media 

This film was also promoted through Broadcast media. The stars were the people that were promoting the film. I think that members of the cast appeared on popular talk shows in several nations around the world, these included Jonathan Ross and Jay Leno. These are both popular shows that would appeal to the mainstream greatly. These shows have similar target audiences; I think this audience is 15-50. Members of the cast appeal in these talk shows. The stars of the shows are the ones that promote it, with Vin Diesel appearing in both of these shows.  This platform used broadcast to attract the mainstream. They use popular talk shows that help to promote this film, as these audiences would be large and similar to that target audience. Broadcast media also had many different advertisements. These adverts were done after the watershed as there were scenes that weren't appropriate before the watershed. These adverts were useful as a promotional tool, as it increases people’s awareness of fast and furious 6. 

Broadcast media was used as it appeals to the largest group of people. Broadcast media does appeal to the mainstream and this is the target audience of this film. This film was used promoted in prime-time TV, which would share a similar target audience to this film. This was promoted mainly through talk shows and advertisements.

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Radio wasn’t a popular platform for this show; I think this was because that it would be difficult to find a radio station with a similar target audience. Radio in general would appeal to older people. In addition, the target audience of this film wouldn't listen to much radio. I this has resulted in this film not using radio as a means of promotion.

Print

This film was also promoted greatly through the print platform. There was many different articles published that helped the film. There were also reviews from places like fast tomatoes and empire. This also helped the promotion of the film. There were also some articles published about fast and furious. This was inevitable due to the scale of the film. Examples of this:

·         http://www.dailymail.co.uk/tvshowbiz/article-2337495/Fast-And-Furious-6-roars-past-500-million-mark-worldwide-box-office-record-breaking-speed

·         http://www.thesun.co.uk/sol/homepage/video/showbiz/film-trailers/4916359/Fast-Furious-6-Exclusive-clip.html

·          

The size of the film would allow them to receive attention. I think that there could've been a media bias, considering that this film was in London.  I think that the setting also allowed them to receive more attention than they normally would have had.  However, print media is declining as more people would be seeking an e-media alternative. At the time of the release people were still choosing newspapers, this film was shown in some of the most popular newspapers. The print platform is also used to allow people to give their opinions about the film. This is done through reviews of the film. One of the reviews from Owen Williams, who reviews many film that are in this genre like Kick-ass. "No film that includes a Vin Diesel flying head-butt could remotely be called a write-off, and Furious 6, like its predecessors, is a big screen no-brainier that’s objectively terrible but undeniably pleasurable. A reversal from Fast 5, it’s still a gear above all the other sequels. And an end-credits teaser promises much for the future" . 

Task 1-

E- Media-

Fast and Furious 6 webpage both had individual own Facebook page and Twitter page. Exam.These products were also endorsed by the stars individual pages. The Facebook page had some shots of the film and how it was created. They also encourage interactivity by including some competitions and prizes, like meeting the cast. The stars that the film has are used to help to sell the film. For example, Vin diesel and Dwayne Johnson are both globally recognized figures; therefore they’d be able to sell the films. Some of the stars also used sites like Instagram to show the whole cast. This was done at the time of the filming. This allowed the audience to be involved and informed about their film. Instagram allowed the audience to see their film being creating and allow them to see what their cast is doing.  Another aspect of E-Media that was used a lot was YouTube. This platform was used as strong

Print Media-

There was also a series of print media articles that this film has generated. I think that the people mainly publicized the setting of this film. I think that the setting of this film allowed people to be proud of London; therefore people would be more likely to endorse the products. I also think that the size of the film also contributed greatly to the amount of press it received. There was also a series of reviews from sites like empire and rotten tomatoes. Overall, the press that this film received was reflection on the size of the film.  The majority of the attention was positive; I think that the setting of the film played a major part in that.

Changes in Print Media-

Print media is changing quickly, less people are purchasing newspapers. The majority of the media consumption would be done through e-media.  E-Media would have a larger target audience and would be more likely to target young people, which Fast and Furious 6 is targeted at.  Print media is declining and less people are consuming it. For this film and any film to target their full target audience, E-media is the best platform.

Broadcast Media-

This platform was also used to help to promote the film. Some of the stars like Vin diesel and Paul walker both appeared on the poplar talk show host Ellen. The director didn't play a major part in the promotion of the film; the stars were the sole people that sold the film. Furthermore, their also wasn't many radio appearances. I think that this is down to the demographic that this film is planning to target, not using this platform.  The shows that the stars appeared on were large prime time TV, who would appeal to the mainstreamer Psychographic group. Furthermore,  I also think that this film had trailers on  cinemas to also help them to target this demographic.  Overall, I believe that this film mainly used Television to help promote it, the stars were the people who appeared in the shows.  Television has a mass appeal and given the size of this show, I think that as this film is big budget television would help them to attract this audience.  The Key members of the cast were the people that had were in the show

E- Media-

This could be the largest threat and advantage to the film industry.  People are able to download pirate copy instantly and even when the film was on cinema.  A decent copy of this show was available to download after two weeks of the release. In addition, there is also a new way of streaming films thorough sites like Netflix and Blink box, this would also damage the need for a video.. This could also reduce the demand for pirate copies, as some of these sites require the user to pay a small amount of film. There is also the interactivity aspect that a film should consider. The audience could want something from the film, like merchandise or gaming. The audience of this show would want people to have some kind of competition or a chance to meet people. For instance, chances to win a meeting with the cast, all of the competitions that are on the webpage are relevant to the genre.  This film also allowed some members of the audience to be in London when they were shooting the film, this was a competition.  I think that for a film of this size e-media wasn't as important aspect. I think that the size of the film has made it noticeable. I also think that the popularity of the franchise has also made it popular. I think that e-media helped people to create user-generated items have helped this. For example, people’s reviews and thoughts about the film could help to endorse this. For example, the two step flow model states that opinion formers help top decide the trends of the people. I as social media have evolved; new opinion formers would have an easier platform to express their views. This would allow a type of free promotion for Fast 6. Another aspect of e-media that is uses to aide in the films promotion is YouTube. Members of the cast have appeared on the YouTube preview show, Jake Hamilton. This is another form of promotion that would aide this film when it is being promoted. In addition, I believe that this person would be considered as a opinion former. If he endorses this product I  do believe that it would make it more appealing to his show.  Overall, I think that E-media was used to help the film be promoted. I think that this film was promoted through the cast individual accounts, through medians like Instagram and twitter.  The cast appearance on the Jake Hamilton show would also help in endorsing this product, as I believe he is an opinion former.

Ill Manors Social Media

YouTube: 

The YouTube channel is used to promote the website and the brand of Ill manors. Firstly, the video is used to promote plan B appearances within the media, with the radio one interview being an example of this. In addition, The YouTube channel is also used to help with the marketing campaign of the film and it features the trailer of the film and some marketing tools within the campaign. However,  the film was promoted more by the studio that has produced it, Revolver entertainment. The production company offers more detail and features more things, meet the characters could be an example of this. In addition, I also believe that the Plan B YouTube channel promotes plan B himself.

Facebook:

The Plan B Facebook page has 8.3 likes,however this was properly a higher figure when the film was released . This webpage is used to promote Ill manors before the release . It also promotes the production companies and offers audience some competitions, which would increase the element of interactivity with the audience.  The Facebook site has links to the film and the trailer. This again is to promote the film before the relase. It also has some links to stories and reviews of the webpage

Twitter:

I think that the Ill manors twitter page was used to offer people a chance to say their opinion. This was the platform that was used the most; I think this was due to the interactivity of twitter in comparison to other social networks. Furthermore, twitter was also used to aid the tag London campaign. Furthermore, the also was a series of hash-tags that were used by people and the account to promote the film. This is another advantage of twitter. I believe that twitter account talked about the social issue behind the film, it did have the conventional means of advertising products. Twitter was used offer a more interactive platform to people and allow people to speak to each-other.

Instagram-

Plan B used his own Instagram site to help him add an element of realism for his audience. Instagram is a platform that asks users to post images of things. When Plan B was directing the film, he used his Instagram to show his face when editing and some behind the scenes footage. For example, he posted an image of him in a sleepless night. This platform was used to see what plan B was like when editing and showed what editing is like to the audience. Furthermore, I think that Instagram was a new software when this film was begin created. I think this is why it wasn't used as much as Twitter and Facebook
     

Ill Manors- Tag London

1.Summarise the Ill Manors Tag London campaign in 100 of your own words?

The Ill manors tag London campaign is allowing the target audience of Ill manors to express themselves in a platform that suites them. As ill manors is targeted to a demographic of people who would live in the estates, a common stereotype of these people is that they like graffiti a lot. This proves true as this campaign reinforces a that stereotype. However, it has done it in a manner that is legal and allows people to express themselves. This kind of campaign is unique to this type of film and I belvie that plan B did this to appeal to people who live in estates. He has reinforced a streotype, however he also has allowed people to express their emotions in their own way. 

2. How does the Ill Manors Tag London Campaign help promote the film?

I belive this has helped Plan B to promote this film, as he is only targeting the people that he wishes to target. Furthemore, i also belive that Grafti Art would stay their for a long time, therefore more people would be able to view it . However, I belive that the Tag London campaign helps to raise awarenss of the broader isusue that this film is about, discontent youth.

3. What links are there between the Tag London campaign and other texts that I've Studied? 

I think that this could relate to the the narrative that Plan B has had throughout all of his media appearances. I think that Plan B has allowed the people that he feels he represented to express what they feel in their own manner.  

4. Why Might user-genrated campaigns like this be more sucessfull than traditional media campaigns?

I Think that for a topic as contraverisol as this and a topic like this would'nt get much media attention. This would result in Plan B being forced to use alternative methods of promoting his lifestyle. This alternative way could be done by user- created content.

5.Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics and psycographics) and link this tweet to other texts that I have studied?

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

  

I think that this tweets is target to people who are within Plan B target audience. This has to appeal to Reformers, as they're the only group who would want change in the world. I think the purpose of this tweet is to gain the attention of the discontent youth. I believe that all of these tweets summarises what Plan B stands for. It shows what he means and summarises the appeal of Ill Manors for the Target audience. In addition, I also believe that these tweets are done on a social network. If any of these tags became popular, it would gain even more promotion. Social media is a free platform and it would allow people to have controversial opinions. The Tag London campaign used this to it's advantage as it did allow people to form opinions freely. The Tag London campaign used social media to attract people to share their opinions on the broader issue that ill manors targets. Below are some of the interesting tweets

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

LR-Essay Question

LR- Discuss the similarities and differences in more detail, do a paragraph?

There are many similarities and differences between the usages of social media.  Firstly, I believe that there is a consistency within all of the webpages that are associated with ill manors. This can be shown within the Twitter and Facebook page. Both of them use similar images and ought similar values and messages through. It is important for any brand to have these consistencies.  In addition, I also believe that these two webpages are appeal to a wider range of people. For instance, I believe that the new platform of choice for people that Plan B wishes to target would be on Twitter. I believe that twitter is the reformers –social network of choice, this would be shown on some of the tweets that this website has.       

In addition, I also believe that social networking in general is used to promote the Plan B and his ideologies. All of the social-networks that are used are connected through these ideologies. All of the social-network generates some of the most thought-provoking scenes, the John Cooper Clarke. However, I think this is done more in twitter, as I have stated that I believe that this is the reformer social-network. Furthermore, I also believe that the Facebook page was used more to promote Revolver entertainment and Plan B. I acknowledge that the necessary stuff is there like the trailer. However, I believe that Facebook doesn't appeal to a wider range of people or the full target audience of Ill manors.                

Ill Manors- Social media

In all of the social networks that Plan B used to promote his film .All of them are consistent and all relate.Some of the things that the networks say, some images that they've used are all consistent. Interestingly, all stages of the production was also shown to the audience, through plan B personal twitter account. 

In addition, the Facebook page and the twitter page also promote some of the production companies, revolver entertainment.In addition, the Facebook page also promotes other films  that revolver created. I think that this is an example of synergy, as revolver are promoting themselves through one of there interests which would be Ill Manors.. 

Mock Exam

1.What codes and conventions does the trailer use to establish the text's genre? 

 Media Audiences: Who does this text/brand appeal to?

 Media Representations:   How is gender/ethnicity/age/disability/sexuality/a place represented in the extract?

Media Institution
In which ways is the trailer typical of the video games industry?

Ill manors Promotional

This is the film cover for the ill manors. This has many conventions what’re common in this genre, like an image, gun, and cloudy skies. The images are key in showing the audience what genre this film is on.  For example, the gun alone would indicate to the audience that this film is about violence. The high-rise buildings in the background could indicate to the audience that the film is about crime. The photography alone shows the audience what this film is about.       

This video also does some of the more conventional means of advertising itself. This film uses ratings to promote this film. This is the most obvious way of advertising the product. In addition, many of these people that reviewed the film are opinion formers. If an opinion former says the film is good, this would encourage many people to watch this film.

Moreover, the directors’ name is smaller and seems smaller than the film. The rappers name is smaller than his real name. When the directors’ name is selling the film his name would be in bold. When the story is selling the film, usually the directors’ name isn't in bold.  As the directors name isn't in bold. I think that this could suggest the director is selling the film. This could be a down to that this was the first film that plan b directed; therefore this wouldn't be a consequence of this being the first film that he has directed.

                                                         

              

This is an NME magazine which has Plan B being at the centre of the image. This image looks aggressive and it has an offensive sign on it. This is interesting as it was released on the promotional campaign for this film. In addition, as plan b is currently directed a film and became a household name in the UK, it would seem bizarre for him to do a release like this or even ill- advised considering his aspirations and the status he wants to achieve. The image is the most powerful thing about this magazine cover. The symbol included in this image. Plan B almost looks like the stereotypical person who has been let down by society.  Perhaps an image for David Cameron had broken Britain. This image was created by a person who is educated and a film director.  There is also a serious heading in this image as well” David Cameron is very afraid”. I think that this leaves the reader with an enigma as I think people could be wondering what to be afraid of. Whether that is a drug abused aggressive male. Perhaps David Cameron should be afraid of the quantity of males  and females  that have no hope.

                                                   

This is another promotional advert for this film. It has the key slogan along the top and a colour clash, with the black and yellow. The main image of the person would appear to be vomiting over the Ill logo. This vomit seems to be vomiting out over t I logo. The background image is also interesting as it clashes with black dramatically. In addition, this also seems to have very little in common with the image above, as perhaps this would appeal to a different type of person. I think this picture would appeal t to somebody who’ doesn't really watch films that are in the genre of ill manors.   Unlike the first image I think that this film would appeal to somebody who doesn't know much. I think that the image is supposed to be hard-hitting and powerful.  The first one isn't as hard hitting and it would appeal to a younger audience due to the content on it, the housing estate.  In terms of demographics I think this film would appeal more to the C1, D demographic. I think this because the colours are lighter, the trailer doesn't show anything that is hard-hitting or off putting. The colour clash would generate attention for people.   Having an estate as the first imagine could be off- putting for people, who might think that this is another hard-hitting emotional film about the UK underworld.